Latest in Samba TV

The season one finale of Disney+/Lucasfilm’s Obi-Wan Kenobi drew a five-day Wednesday through Sunday audience of 1.8 million U.S. households, which is 20% higher than the Wednesday through Sunday five-day pull for The Book of Boba Fett finale, which clocked 1.5M U.S. households. The data comes from Samba TV, which…

Marvel’s five-day premiere last week of deeper universe protagonist Moon Knight hooked 1.8 million U.S. households, a figure that ties with the first-frame draw of Disney+/Marvel’s Falcon and the Winter Solider, but is ahead of Hawkeye over the same number of days by 20%. That Jeremy Renner-Hailee Steinfeld series…

Disney+’s season one finale of Lucasfilm’s The Book of Boba Fett clocked 1.5M U.S. households according to Samba TV from the show’s Wednesday to Sunday run. That’s 36% higher than the 5-day finale draw of The Mandalorian‘s season 2 which streamed from Dec. 18-22, 2020 and pulled in 1.1M U.S. households per Samba TV…

Dallas Lawrence, a veteran of tech and politics who most recently had a senior-level stint at Roku, has joined Samba TV as SVP and head of communications and brand. Samba is an advertising and analytics firm known for its insights into smart-TV viewing. The company is among several emerging players looking to champion…

When it came to the Wednesday through Sunday viewership of Disney+/Lucasfilm’s The Book of Boba Fett, 1.7 million U.S. households tuned in to learn more about the mysterious bounty hunter’s origins in the first episode, “Stranger in a Strange Land.” That episode dropped on Wednesday, Dec. 29. The audience for Book of B…

Before the pandemic, if there was something studio executives rubbed their hands about, it was the near total eclipse of the theatrical window. In 2021, for some studios that dream came true, and as far as 2022 goes, hopefully they’ve learned their lesson from this nightmare that, in Deadline’s annual survey, shows…

Warner Bros./Village Roadshow’s theatrical-day-and-date release of The Matrix Resurrections didn’t wow in its 5-day opening at the domestic box office with $22.5M, while in its HBO Max debut in homes fared OK, watched by 2.8 million smart TV U.S. households over the Wednesday-Sunday period. This is according to fresh…

Oscar winner Jane Campion’s first feature film as director in 12 years, The Power of the Dog, had plenty to wag its tail about in its 5-day debut on Netflix. Samba TV said Monday that the feature take of Thomas Savage’s 1967 Western novel drew in 1.2 million U.S. households over Wednesday to Sunday. That’s a great…

Samba TV, which tracks programming and advertising viewing via smart TV data, has filed to go public. The San Francisco-based firm announced its plan for an initial public offering in a filing with the SEC. The filing did not specify a number of shares to be offered or a price range for common stock, which would trade…

Netflix’s $200M Dwayne Johnson, Gal Gadot and Ryan Reynolds feature Red Notice was a sensation in U.S. Samba TV measured households, pulling in an awesome 4.2M in its Friday-Sunday debut. The Rawson Marshall Thurber written and directed movie decimated the first weekend viewership of Marvel’s Shang-Chi and the Legend o…

When it comes to WarnerMedia’s theatrical-day-date HBO Max fare, we’ve often written that whatever pales at the cinemas also sours on the service. That was not the case this weekend with the The Sopranos prequel feature The Many Saints of Newark.  Even though The Many Saints of Newark wasn’t so hot at the box office…

As we’ve seen with other HBO Max movies that hit theaters and the streaming service simultaneously, whenever there’s a solid number at the B.O., there’s also a solid draw in homes. That wasn’t the case with James Wan’s giallo-inspired horror title Malignant, which died at the weekend domestic box office with a $5.57M…