Latest in Marketing

EXCLUSIVE: Vault AI, an emerging, tech-oriented market research firm, has made a set of key exec hires. Heading the new roster is NRG veteran Ethan Titelman, who is joining the company as president of client solutions. Luke Schoknecht, who ran the Australia-based brand agency Raine & Makin before beginning a…

Big Hit Music today announced the first solo project from a member of BTS, an album from the group’s J-Hope titled Jack in the Box. An announcement on Weverse marked the solo project. It will arrive on July 15, with the first single released two weeks earlier on July 1. The album "represents [J-Hope's] aspirations to…

Add Naomi Osaka’s new company to the Marketing Blunders Hall of Fame. The tennis star announced earlier this week that she has partnered with Los Angeles Lakers forward LeBron James’s SpringHill to start a media company. She expessed the hope that it would produce TV shows, documentaries and branded content. The name…

More than 5,000 miles from her Las Vegas disaster in the residency that never was, Adele is making amends with a special two-day concert spectacular. The show, billed as BST (for British Summer Time) will be held July 1-2 in London’s Hyde Park, and will feature an all-female lineup of artists, highlighted by Kacey…

Have you HEARD the news? Fans who can’t get enough of Johnny Depp in the wake of his legal victory over Amber Heard can now buy a ticket to his next show. Depp’s band, Hollywood Vampires, is now out on European tour dates. Hollywood Vampires is an American rock supergroup formed in 2012 by Alice Cooper, Johnny Depp…

If there is any blossoming romance between Netflix and NBCUniversal amid speculation the former is looking for an ad sales partner, the latter's CEO Jeff Shell wasn't spilling the beans Wednesday when he sat down for a discussion at the Cannes Lions event. "I'm not going to comment on any conversations we may be…

Actor Paul Walker and singer Jenni Rivera will be posthumously honored with stars on the Hollywood Walk of Fame in 2023, the Hollywood Chamber of Commerce said Friday. The news was revealed in a statement that announced next year’s two dozen honorees. The selectees were chosen from among hundreds of nominations and…

You’ve heard of a heart-healthy diet? Coming soon, there will be a Hart-healthy restaurant to indulge. Eater Los Angeles reports that actor/comedian Kevin Hart will soon open two plant-based restaurants called Hart House. The first Hart House will open this summer, locations to be announced, although one will be in…

EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing. The move was announced internally by Ukonwa Ojo, global chief marketing officer for Prime Video and Amazon Studios. Benesch will report to Ojo…

Some 28 years ago, Tom Hanks won an Oscar for Philadelphia, in which he played a gay man seeking justice over being fired for his HIV status. That was then. But in the here-and-now, Hanks told The New York Times Magazine  that he could never play that role today, and understands why. “Could a straight man do what I…

EXCLUSIVE: Lionsgate and The Sandbox have formed a partnership to create a film and TV destination in the metaverse, describing it as “part virtual real estate, part amusement park.” The Sandbox, a subsidiary of Animoca Brands, put out popular mobile games hits in the 2010s before shifting its focus to bringing IP and…

CBS is going old school this summer to help promote its most-watched daytime lineup. Beginning tonight, the network is bringing back its iconic “Feel the Heat” campaign from 1985 that featured the Robert Palmer song “Some Like It Hot”over scenes of CBS soap stars canoodling, hugging and, ahem, taking showers. The new…